Functional, Fashionable and Fair...

that's our Formula.

We are Formula, a new company which wants to make bags which fit your life. After years of development we are nearly ready to share our first product with you. But first, we want to tell you why we started Formula.


After years in design and marketing, our team grew tired of a culture driven by the bottom line, of companies cutting corners and deceiving customers. We wanted to do better, to build our own future based on integrity and put our key values front and center.


These values will be expanded on in our future posts, but we will strive to ensure strong corporate/social responsibility, fair pricing for quality products and constantly strive to improve our offerings, our company and ourselves. 

Thank you for visiting us and we look forward to sharing our journey with you.