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EMBARGOED UNTIL CAMPAIGN LAUNCH
EMPOWERING WOMEN WITH FUNCTION FIRST BAGS
Formula Studio founders Amelia Fong and Steven McAllister are excited to announce the launch of their first kickstarter campaign with the Addition Bag- a modular handbag which adapts to your changing daily needs and empower women to hit their goals.
Frustrated by needing to carry multiple bags each day for work, gym and lunch, Amelia and her partner Steven decided to take matters into their own hands and solve the daily carry issues many women face. The Addition Bag combines sensible practicality with effortless style to make carrying everything you need for the day easier.
Featuring a patent pending modular construction. The Addition bag allows you to add modules to the main bag, meaning it will adapt to carry only what you need.
Carry the bag by itself for a classic shoulder bag with enough space for your laptop and everyday essentials. Attach the chiller module to keep your healthy lunch or shopping cool for up to 6 hours. Or attach the gym module with a wipe clean interior to carry your gym kit, heels, or anything else you may need. This versatility allows Addition to replace multiple bags in your closet to become your true everyday carry.
Crafted from genuine leather, with a durable yet comfortable design, Addition isn’t meant to be a fashion statement, but to be your trusted companion, by your side as you hit your goals.
The Formula Team have spent the last year developing and testing multiple prototypes to ensure a great solution to help women from all backgrounds. And are now taking their idea to kickstarter to raise funds for their first production run. Back the project and you will not only support the young entrepreneurs, but you can save up to 30% on the rrp of The Addition Bag too!
Formula Studio already have a trusted production partner in place and if the campaign is successful, delivery is expected by September 2018. After which, expect a range of functional stylish bags available online, giving women a choice of functional, fashionable products at a fair price.