THE JOURNAL
WELCOME
We are Formula, a new lifestyle brand which aims to add true value to your daily carry. After years of planning, prototyping & testing we are nearly ready to share what has kept us so busy.
INITIAL SPARK
In this modern world, women are expected to do it all - high powered careers, active social/family lives and healthy routines, so we asked ourselves...
CRAFTING THE IDEA
For years we spoke of ideas but never realized them, finally we found the project which we could take to completion. One that combined our passions and could provide real value to our users
LOST IN TOKYO
Formula visited one of our favorite cities to test out our prototypes of the Addition Bag. Here we share some our must see sights.
RESPONSIBILITY & HEART
Formula was created by a drive to help people, and that same drive will continue to power us forward as we aim to empower women around the world.
COMING SOON
YEARS, NOT SEASONS
Too many in the Apparel & Accessories industries plan for seasonal lifespans. We are firmly against this wasteful practice, and want our products to grow with you.
COMING SOON
UNDEFINABLE
We have many sides, so why shouldn't our carry adapt to our different needs?
COMING SOON